024 How to Build an Engaged Facebook Group and Community with Becky Mollenkamp

When building an online business, the main goal should always and forever be, more engagement and more connection with your people in your tribe.

Facebook groups can be one of the best places to build authentic community, create an engaged following and provide immense value. In today’s episode, we talk with Becky Mollenkamp on how she has organically and authentically created a highly engaged Facebook Group in less than a year! She is sharing the strategy and tactics behind building an engaged Facebook Group.

 

Meet Becky

Becky Mollenkamp began her career as a journalist, working as a staff reporter for a daily newspaper and an editor for one of the country’s largest magazines. She left the 9-to-5 grind in 2005 to become a freelance writer, eventually shifting her focus to corporate writing. Today, she helps other freelancers with mindset and strategy so they can own their authority and crush their goals. She has a large Facebook group, Own it Crush it, and recently launched an exclusive membership community.

Links to Connect

Noteworthy

  • Meet Becky (00:38)
  • How Becky started her Facebook group (01:20)
  • Qualities needed to be a successful group leader (04:01)
  • Fears before starting a group (05:37)
  • How to create a group others want to be a part of (06:07)
  • Does everyone need a Facebook group for their business? (08:20)
  • Being an active participant in Facebook groups (09:48)
  • How to create engagement in a Facebook group (13:30)
  • How to track engagement in a Facebook group (17:45)
  • Facebook group prompts (19:12)
  • How to promote a Facebook group (21:00)
  • Niche vs. Broad Facebook groups (22:32)
  • Naming your Facebook group (24:01)
  • Sales funnels in your Facebook group (24:50)
  • Planning out what to talk about (27:41)
  • The benefits of Facebook groups (28:47)
  • Becky’s new membership group (30:42)
  • One mom and business owner hack (32:30)
  • If you started over again, what would you tell yourself? (33:36)
  • Becky recommends her favorite system to use (34:47)
  • Becky’s book recommendations (36:05)
  • How to connect with Becky (39:45)

Screenshot the show and tag me on IG Stories! I would love to hear about the AHA moments you’ve had!

Feel free to email me with any questions you might have and I’ll be sure to feature you on the next #AskKatie episode! [email protected]

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